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Does Adam Sandler Really Eat Popeye’s? Do You Care?
Have you ever watched a television show or movie and seen the actors drinking a Coke, working on a MAC, wearing Ray Ban sunglasses or eating pizza right out of a Pizza Hut box? If you haven’t seen...
View ArticleMaking Marketing Mobile
Another significant shift is beginning to occur in how consumers utilize the interactive space. The growth of ownership and usage of mobile devices such as smartphones and tablets is beginning to...
View ArticleDriving Brand Awareness By Letting Others Do Your Talking
When I took my first job as a public relations account executive in an integrated marketing agency back in the late 90s, the vast majority of our technology clients spent a large percentage of their...
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Click, Click…Done!
Online grocery shopping is the way of the world these days. The ability to shop online has become more than a convenience, but a necessity for me. Who has time to go grocery shopping anymore, anyway? I...
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Tablets Take a Shopping Trip
As I discussed in my last article on the blog, Making Marketing Mobile, companies have to ensure that their integrated marketing plans include concentration on the digital space. More specifically,...
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Kiip on Winning!
Who said you can’t get paid to play? Well… almost. As if we need to be rewarded for playing on our mobile gadgets, companies can now offer real prizes to players who level-up (complements of Kiip)! All...
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Mad Men, A Fictional Show and A Real Advertising Battlefield
Although Jon Hamm was still wearing his signature smile, I was upset sitting in front of TV when I saw Mad Men went home empty-handed on 2012 Emmy Awards ceremony last Sunday night. The critically...
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Magazine covers turned into Windows 8 start screens!
If you have been watching any form of media in the U.S. lately, you would have most likely seen an ad displaying the Windows 8 live tile start screens. Whether it is a Surface tablet ad (which we...
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The State of Print (As of this week, anyway)
When I was offered a position to head up the marketing efforts for 8 newspapers and their digital counterparts in West Texas and throughout New Mexico, I almost brushed it aside like a piece of lint...
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Pardon me, do you remember Grey Poupon?
When the curtain opened on the 85th Academy Awards, I had already begun drafting a blog post about a new marketing initiative by the Girl Scouts of USA, who this season introduced a “nutritional”...
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Arcade Fire: Yet another casualty of faulty guerrilla marketing
Ah, the elusive success of the guerrilla marketing campaign… That tricky little green fairy chased by nouveau-marketing firms and cutting edge ad agencies. As Jay Conrad Levison, coiner of the actual...
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India’s Tanishq Ad: A Rare Jewel
Image via wikimedia Sometimes advertising seems pointless, doesn’t it? There are plenty of mediocre, unmemorable advertisements out there (‘non-sticky’, if you will). There are some advertisements...
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The story of a bear and a hare–Creativity helps John Lewis?
John Lewis Christmas ad. Retrieved from http://www.theguardian.com/business/2013/nov/08/department-stores-christmas-advertising-campaigns John Lewis recently released its Disney-inspired Christmas ad....
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